After dismal sales for her fourth studio album, Basic Instinct, it is being reported that Ciara has been dropped from Jive Records.
Despite receiving strong reviews from critics the album has to date racked sales of around 40k… a far cry from her previous albums. The failure of the album was put down to poor timing, lack of promotion and poor singles. The only exception was the lead single “Ride” with Ludacris, which reached top-ten on the R&B charts.
Reports are now beginning to surface that Jive finally pulled the plug on Ciara. Insiders say the singer is a drain on label resources because she does not know her artistry and is unable to pin down a unique sound. One insider said that “the label would rather invest in someone like Chris Brown who is proving successful on multiple formats.”
Comments by Ciara to Gerrick Kennedy of the Los Angeles Times, were said to have angered label executives, especially when the singer said she wasn’t bothered about album sales but saw the future and money in touring.
Ciara and Jive executives are said to have reached mutual terms to end their partnership, effective immediately. The singer was seen at the offices of Universal Music recently, and is believed to now be negotiating a new record deal with Interscope Records which would hopefully catapult the singer back into the lime light.
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